Welcome, aspiring Etsy entrepreneurs! If you've ever wondered how to navigate the intricate process of listing digital products on Etsy, you're in the right place. In this comprehensive guide, we'll walk through the steps of listing a digital product on Etsy, using a digital print shop as our prime example.

Etsy Digital Products

Why Digital Prints on Etsy?

Digital products, especially digital prints, have gained immense popularity on Etsy. The ability to offer unique, downloadable items appeals to a broad audience looking for instant, personalized art. Whether you're a seasoned Etsy seller or just starting, the potential to tap into this market is vast.


Setting the Stage:

Before we dive into the tutorial, let me introduce you to my Etsy shop, Over the Moon Prints Co. I specialize in digital prints for nurseries, and today, I'll be sharing the exact process I use to list a new product. If you're curious about starting your own Etsy shop or selling digital prints, stay tuned!


A Glimpse into the Future:

Exciting news! I'm contemplating creating a training series or mini-course specifically for those interested in launching their Etsy shop selling digital prints. If this piques your interest, leave a comment below or check out the Startup with Etsy Roadmap in the description box for more details.


Let the Tutorial Begin:

Now, let's dive into the step-by-step tutorial on listing a digital product on Etsy.


Step 1: Navigate to Your Listings

Upon logging into your Etsy dashboard, head to the left-hand side and click on "Listings." Whether you're a new shop or an established one, this is where your current listings will be displayed.


Step 2: Add a New Listing

Click on the plus sign and select "Add a Listing." This will take you to the page where you can add details for your new product, whether it's physical or digital.


Step 3: Upload Photos

Start by uploading captivating images of your digital product. These visuals are crucial, so make sure they showcase the essence of your digital prints. Arrange them strategically, keeping in mind that the first image will be the thumbnail visible to customers.


Step 4: Add a Video

While optional, adding a video can enhance your listing. If you have one, drag it onto the designated box to provide potential buyers with more insights into your digital product.


Step 5: Listing Details

Compose a compelling title within the 140-character limit. Think like your customers; how would they search for your product? Specify who made it, select the appropriate category, and utilize Etsy's new attribute suggestions to enhance discoverability.


Step 6: Tags and Attributes

Craft tags that resonate with your product and align with customer searches. Leverage Etsy's attributes, including color and subject, to maximize visibility. Remember, clarity is key.


Step 7: Description

Write a detailed product description, anticipating customer queries. Clarify file types, sizes, and usage instructions. This section is your opportunity to connect with potential buyers, so be informative and engaging.


Step 8: Price, Quantity, and SKU

Set a competitive price for your digital product, indicate the quantity (for digital, it's usually renewable), and assign an SKU if applicable.


Step 9: Digital Files

This is where you upload your digital files. Ensure they are zipped if necessary, and be mindful of the 20 MB upload limit. Provide clear instructions for customers to understand how to access their digital downloads.


Step 10: Publish Your Listing

Click "Publish" when you're satisfied with all the details. Confirm the non-refundable 20 cents listing fee and witness your digital product go live on Etsy.


Congratulations! You've successfully listed your digital product on Etsy. Remember, the key to a thriving Etsy shop is continuous improvement, customer engagement, and staying updated on market trends. If you found this guide helpful, don't forget to subscribe for more tips on creating a successful Etsy shop. Happy selling!